2. How effective is the combination of your main product and ancillary texts?

These pictures show the similarities and relations between the ancillary products and the music video.

This picture how I used the same setup for the Digipak, Poster, and video. I did that because I wanted to make clear that everything relates to each other and that the target audience sees that everything is of the same artist.

This picture shows how the video and the digipak inside look similar to each other.
Because my video is very performance based, I wanted to make a different inside than the outside. As you can see I have used different set ups of the different performances.

This picture shows how the picture of the digipak front and back is also in the music video.
I found this shot very stunning because only the drop in the middle is in focus and the others are out of focus, because I like this shot so much, I thought that it should be the front and back cover of the digipak. I also wanted to have the poster, video, and digipak to be recognised as one whole, I did not use a performance bit for the front cover of this digipak.

This picture shows the font similarities between the poster and the digipak.
As you can see I used the same font for 'The Spirit Room' in the poster and the digipak, another font for the artists name (same on both, digipak, and poster), then I used a font that was similar the the artists name and wrote the release date.