3. What have you learned from your audience feedback?

1. class and teacher feedback on your initial treatment:
1.
•Obvious concept
•Band?
•Like the idea - approval?
•locations?
2.
•I like the dream idea
•Camera shots should be effective
•How will you get water dripping from the celling?
•Writing on the wall will be effective
•I like the first ending better (all a dream)
•Sounds like it will be a very effective video.
•Good ideas guys.
3.
•Good location
•Nice story plot!
•How you do water effect?
•Cool interest in editing (fast pace)
•Sound calm and relaxed get some good shots with that idea
4.
•Good idea
•Where will you film?
5.
•How will the water drop from the ceiling?
•I like Elliott's idea for the second half
6.
•Good concepts
•water drops? A bit typical
•The Master (dr. who) nice touch!
•Prefer 1st ending
•Bus filming?
7.
•I like the idea of the two different story lines.
•Good idea having two ideas for the song.
8.
•Good idea - performance - dream
•Canvas idea is amazing.
•Water idea maybe difficult
•Imagery is good
•multiple endings
9.
•Performance & story mix is good
•Story is good
•Linking lyrics with video
10.
•Good idea of the dream
•Canvas - Brilliant
•I like the trickery idea.


When we received this feedback, we knew that we had to make some changes, for example, leave out the water dropping idea, because most of them either did not like the idea of it or found it to boring.
Looking back, I feel that because we changed a lot of the music video ideas, the water dropping would have not fitted in the final video anyway.

2. rough cut- class feedback and teacher feedback:
Strengths:
•I like the start of the 'Painting' bit.
•I like the opening with the stage curtains opening.
•Build up tension with painting, Performance is convincing, opening on stage.
•great cuts, great footage.
•Smooth cuts + variety of shots, good use of lighting.
•good shots.
•shot and camera movement, lighting.
•I like how he uses quick shots in between the painting and the performance, shots are nice.
•The painting 'I'm not alone' is really cool.
•Nice use of cut-aways, lots of varied and interesting shots used, good lipsynching, I like how the footage goes out of focus at the beginning.
•Fade transition from stage to Liam, usage of high angle shot of Angelica.
•mise-en-scene.
•Good lighting.
•The performances are convincing.
•Good lipsynch, lighting.

Weaknesses:
•Could have more shots from different set ups.
•Brought the band performance in too soon.
•a 30 seconds add effect or something make camera look less shaky
•closeups.
•drummer looks lost.
•lipsync needs tweaking.
•drummer looks lost.
•lip syncing.
•Maybe some use of lighting cutaways.
•We don't find out what she's painting. Will this come later?
•using three out of four locations straight away, should slow down.
•Cutting on a shots only half on Angelica, and shorting a shot with her laughing.
•performer.
•shots to ground at 0:32 needs to be cut sooner.
•need to sort out drummer performance.
•Drummer needs to be synced in fine or something.
•Use variety of footage.
•add more shots.


After I received the feedback for my first rough cut, I changed a lot. I took the feedback seriously and worked on nearly everything that was suggested and what seemed to be reasonable, I used more lighting cutaways, improved the lipsynching, added effects to make it less shaky, and so on.
Here is the first rough cut and the final version to compare:

3. class feedback on your digipack roughs:
•Composition: Well good; especially the front cover
•Colour: the colours are a tiny bit dull but not boring, which is good!
•Typography: Really interesting and unique.
•Poster is really cool.
•The poster works well
•Typography: the font looks nice and it works well with the front cover.
•Colour: it has a variety of colours.
•Love the poster
•Siiik front cover.
•like the font.


When I received this feedback, I knew that I am heading to the right direction. They liked the typography a lot, that is why I used the same font (of the poster, saying EVERYWHERE) in the final digipak and the final poster.

Here are the digipak and poster rough cuts they looked at:






4. final version of everything- class feedback and feedback from anyone else:

Class feedback:
•Very good. i like the fast cuts and the variety of shots!
•Nice lighting, and really good cuts, i like the paint :)
very good
•this video has a very sylish video. i like the effect that the lighting has and the editing goes well with the pace of the music.
•good lipsync, nice lighting at the beginning. Paint = wow! + well placed. -Hannah & Charna
•The heavy emphasis on the performance works super well :D
•great lighting. love the change from angelica to sven. great editing
•good opening, but the light shot at 20 seconds in is blinding. like the painting scenes.

Other feedback I received:

•sweet as! but i.m more the negative type of person ;) SO: shadow of mic in singers face and she.s covering the 'AL' of 'alone' what makes it 'i.m not one'. is this some hidden (schizo) info or without any meaning? :P

•awesome! :D is that you playing bass? especially like the difference from the dark room to the brighter outside.

•lighting excellent, cuts to band very good, nice glint on paint, wide shot on paint very good, use of blur and focus very good